Marketing Advice, Tips & Tools

Most of us have one main purpose in being online – make more money. For that we need to have conversion for sales. Here are 44 web conversion tips to make sure you are on the right track for your sales page.

1. Never assume; always split test and track your marketing efforts.
2. Using Google Adwords? Use the built-in split testing. Try different landing pages and test your ads.
3. Google Analytics is likely the most powerful Analytics program available and it’s free. Use it. http://www.google.com/analytics
4. Don’t be wishy-washy. If you want the sale, ask for it.
5. Product recommendations in the context of your content will generally outperform any ads you paste in your sidebars.
6. Multi-tasking is overrated. Focus on one thing at a time and do it well.
7. Do you know your conversion rate? Divide the number of sales by the number of visitors.
8. Keep your website design simple. You’ll probably make more money from it when you keep your visitors focused on what you want them to see.
9. Speak directly to your audience and connect them with the solutions they need.
10. Testimonials add credibility and can increase conversions. Have you asked your customers for testimonials lately?
11. Have you received any awards that are of interest to your potential customers? Share them on your site for boosted credibility.
12. Reduce distraction on your page. Limit navigation and other menu items.
13. Want more sales? Consider revising your refund policy to offer more buyer confidence.
14. More choices often lead to confusion for a prospective customer. Make decisions as easy as possible.
15. Don’t sell features. Sell the benefits and the problems that your product solves.
16. Have you tried using a graphic to represent your free offer? It could increase your opt-ins.
17. Have you customized your error pages? These are a great place to make a free offer and get a new subscriber.
18. If you have a 3-column layout, consider testing 2 columns. You may increase your conversions.
19. If you have a landing page where you want the visitor to take a specific action, consider removing the navigation or moving it to the bottom of the page. Fewer distractions often mean more action.
20. Use a P.S. to let your readers know one more reason they should buy your product. Do this on sales pages and in email.
21. Use power words in your copy. Words like easy, free, quick, painless, limited, instantly and hands-free can really pack a punch.
22. Boost your sales by being specific in your copy. Use numbers, statistics and facts.
23. Does you headline include a big benefit and create curiosity to learn more? Test headlines until you get it right.
24. Use subheadings in your copy. They allow you to grab the attention of someone skimming your page and make your copy easier to read.
25. Transitions between sections of your copy keep your reader interested. Write things like, “Here’s exactly why…” or “So what’s next?”
26. Create a sense of urgency in your copy to increase sales. Use limited-time discounts and bonuses, limit product distribution and show your readers that they can’t afford to let their problems continue any longer.
27. Key ingredients to an offer: Summary of important benefits, list of what they’re getting, guarantee, price justification, scarcity trigger, payment options, order link with a call to action.
28. Test different text for your call to action. Some ideas: “Grab your free report”, “Get started today”, “Claim your spot”, etc.
29. Have a powerful closing to your sales page? Don’t just ask for the sale and leave it at that. Give them another reason to take action. Some things you can say, “Today is the day to finally make a change” or “Order now and see for yourself.”
30. A FAQ at the end of your sales page can increase conversions. Think of the objections your prospect may have and answer those questions right away.
31. Do you have a well-defined USP (Unique Selling Position)? Knowing what makes you different helps you stand apart from your competition.
32. Know your target market intimately. Track links they click, the products they buy; ask them questions and observe their conversations.
33. Excessive adjectives seem like hype. Use more action words and reduce meaningless words like “best” and “greatest”.
34. Use above-the-fold space wisely and grab your audience right away. Avoid large logos and top navigation when trying to make a sale.
35. Make your copy easy to scan. Use subheadlines, bullet points, numbered lists, short sentences and paragraphs.
36. A professional website is not enough to sell your product. You need a clean design that keeps your visitors focused, compelling copy, a hard to resist offer and an easy-to-follow sales process.
37. Try video with your sales copy. Sometimes, just a short video introducing your product and inviting your visitor to read more can boost conversions immensely.
38. Use photos, screenshots and other visual elements in your copy. If people can see what you’re talking about, they’re more likely to say yes to the sale.
39. Try logos that show your website’s trustworthiness. Join the Better Business Bureau (BBB) Online, try Hacker Safe and add credit card logos.
40. Try an exit pop-up to collect email addresses when people leave your site without buying. Then you can follow up.
41. “As real estate is location location location, marketing is frequency frequency frequency.” ~ Jay Conrad Levinson
42. Use landing pages to bring visitors to the most targeted page possible. For example, if you sell dog accessories and you’ve advertised in a Yorkshire Terrier newsletter, link to a special Yorkshire Terrier accessories landing page.
43. Get conversion ideas from your competition, but never assume that just because XYZ Company is doing something that it works well. Test and gather your own data.
44. Add an incentive to your call to action. For example, “get a free XXX with your subscription” and “order now to receive by December 20”.

“A good advertisement is one which sells the product without drawing attention to itself.” ~ David Ogilvy

“Advertising is only evil when it advertises evil things.” ~ David Ogilvy

Use these 44 web conversion tips to help you make a good advertisement and sell more to grow your business.